Marketing - BA(Hons)

In the first year you will study modules which are common across a number of Business and Management courses. This offers you the flexibility to switch between courses at the end of the first year as your interests develop and change.

Year one

The first year provides a foundation for the development of the knowledge, skills and attributes necessary for your future success.

You will study the following compulsory modules:

• Introduction to Management
• Economics for Events and Marketing
• Understanding Business and Financial Information (Marketing, Events and Tourism)
• Understanding the Principles of Marketing (Marketing, Events and Tourism)
• Business Decision Making for Marketing and Events
• Enterprise and Entrepreneurship
• Marketing in Society
• Understanding Organisations and People (Marketing, Events and Tourism)

Year two

In the second year, you will study core marketing modules and you will develop your research and enquiry skills.

You will study the following compulsory modules:

• Consumer Behaviour
• Management Skills (Marketing and Events)
• Research Methods for Events and Marketing
• Applied Marketing Practice
• Introductory Research Project (Marketing and Events)
• Financial Aspects for Marketing, Events and Tourism
• Managing Business Processes (Marketing, Events and Tourism)
• Integrated Marketing Communications

All students are encouraged to spend their third year on placement and the curriculum in the second year provides support for the process of securing the marketing related placement.

Final year

The final year will include a major project, modules which require the integration of the knowledge gained in the earlier years of study and the ability, through choice of optional modules, to focus on particular areas of interest. The final year curriculum also includes a focus on managing change, both in organisational terms and in terms of your own career.

You will study the following compulsory modules:

• Final Year Project: choice of Applied Business Project or Critical Business Enquiry Project or Enterprise Project or Work-based Enquiry Project or Business Project
• Specialised Marketing Practice
• Contemporary Issues in Marketing
• Brand Management

In addition, you will study three optional modules from the list below OR two if a Study Year Abroad (SYA) or Placement Year has been completed:

• Digital Marketing Communication
• Public Relations
• Key Account Management
• Strategic Management
• Global Marketing Management
• Events and Festivals Management
• Marketing Services
• Big Data for Marketing
• Work Integrated Learning

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

The course is taught through a blend of learning activities which include tutor-led and face-to-face, student-led and independent, online, group projects and students supporting each others' learning.

Lectures, workshops/seminars, group project work, and tutoring account for 12 hours of contact time per week. However, you will be expected to spend at least as much time again in essential independent study: preparation for workshops/seminars study; reviewing lectures; online work; reading and other research activity, as well as in the preparation of assessed work and revision for end of module exams.

For more details see our full glossary of learning and teaching terms.

Our learning and teaching approaches are student focused with the emphasis on helping you to actively find out things for yourself. You will be expected to work with a mix of theory and practice, academic rigour and a practical approach, so that you can appreciate the relevance and application of concepts learnt. To help in this, you will be expected to gain high-quality work experience, ideally through the 40-week placement but if not, then through short-term internships, paid work e.g. as a Student Ambassador or as a Peer Assisted Learning Leader; or through volunteering.

You will be assessed through a mix of coursework and examinations, all of which aim to assess not only what you know and can do but also develop the graduate attributes that are valued by employers. These attributes include communication and presentation skills, IT and numeracy skills, team work, project and time management skills as well as the intellectual skills of problem solving, critical thinking, analysis and evaluation, creativity and innovation.

Coursework comes in many different forms: essays and reports; business plans and applied research projects; portfolios and weekly notes; assessed group and individual presentations and posters. You will also be required to reflect and comment on your own learning and personal development.

For more details see our full glossary of assessment terms.