Marketing Bootcamp

The Chartered Institute of Marketing

Training

In Cookham and London

£ 2,615 VAT exempt

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Description

  • Type

    Training

  • Level

    Intermediate

This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover the fundamental concepts of marketing and marketing communications, an introduction to digital marketing and marketing metrics.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This workshop is ideal for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period.

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Subjects

  • Marketing
  • Communications
  • Marketing Communications
  • Digital Marketing
  • Marketing Tools
  • Marketing Strategy
  • Marketing Analysis
  • Marketing Processes
  • Marketing Management
  • Marketing Planning
  • Marketing Segmentation

Course programme

Learning outcomes
  • What marketing is, what it does and how to use it to improve your organisation’s profits.
  • Marketing communications – a solid grounding in the tools, techniques and approaches used in professional marcoms.
  • Principles of great copywriting – learn how to write outstanding and brand-building copy.
  • How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness.
  • How to use marketing metrics to measure marketing performance and measure ROI (Return on Investment).

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office. Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Marketing Bootcamp

£ 2,615 VAT exempt

The best Internet Marketing courses

See all

See all