Marketing Bootcamp

Introduction

This intensive three day programme offers an exciting and innovative way to acquire the core skills you need as a marketer. It combines five essential courses which cover the fundamental concepts of marketing and marketing communications, including the latest digital communications and technologies.

The five courses covered include: Fundamentals of Marketing, Introduction to Marketing Communications, Principles of Great Copywriting, Introduction to Digital Marketing and Introduction to Marketing Metrics and ROI.

Pre-Requisites

There are no pre-requisites.

Who should attend?

• Ideal for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period.

What will you learn?

• What marketing is, what it does and how to use it to improve your organisation's profits.
• Marketing communications - a solid grounding in the tools, techniques and approaches used in professional marcoms.
• Principles of great copywriting - learn how to write outstanding and brand-building copy.
• How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness.
• How to use marketing metrics to measure marketing performance and measure ROI (Return on Investment).

Course Outline

• Fundamentals of Marketing
• How to apply the basic concepts and principles of marketing to become more customer and market-driven.
• Introduction to Marketing Communications
• Analyse the role of marketing communications within your organisation.
• Uncover the needs of target audiences to aid communications messages
• Assess key marketing communication tools and techniques including advertising, direct mail, public relations and sales promotion, as well as personal selling.
• Principles of Great Copywriting
• Essential principles of good copywriting and advice on style.
• How to tailor your copy for specific target audiences.
• Introduction to Digital Marketing
• Learn how to create an integrated 'Web 2.0 Digital Marketing Plan'.
• Select the most appropriate digital marketing tool based on your objectives.
• Design, develop and deliver your digital marketing proposition.
• Introduction to Marketing Metrics and ROI
• Develop internally consistent metrics (linked to 'SMART' objectives) using a 'Metric Definition' template.
• Calculate the ROI at strategic (client/customer/consumer) and tactical (mix) level.