Marketing (Bsc): 3-Year, Full-Time
Bachelor's degree
In London
Description
-
Type
Bachelor's degree
-
Location
London
-
Duration
3 Years
Our BSc Marketing will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. This innovative course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.
The programme attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. Because it is taught entirely by evening study, you are able to combine academic studies with your daytime commitments. Our students come from a wide range of backgrounds and with a wide range of experience, which creates a stimulating and supportive learning environment. Our tutorial/seminar sessions give you a chance to interact with your peers and to develop insights into analysing and interpreting a wide and varied subject matter.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
This programme is also available for part-time evening study over four years.
Facilities
Location
Start date
Start date
About this course
Graduates can pursue careers in the media, marketing, brand management or public relations. This degree can also be useful in becoming an advertising account executive, market researcher, media planner, marketing executive or public affairs consultant.
We also work and liaise closely with the Chartered Institute of Marketing (CIM), the leading professional organisation for marketers in the UK, and have full recognition of this programme from them. This allows exemptions to some of their modules if you choose to become a member, and will help to enhance your career prospects.
We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.
We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.
Awarding Body
University of London
Reviews
Subjects
- Marketing Research
- Stakeholder
- Systems
- Communications
- Simulation
- Digital Marketing
- Buyer Behaviour
- Marketing Management
- Marketing Communications
- International Marketing
- Innovation
- Microeconomics
- B2b
- Information Systems
- Business and Management
- Marketing
- Marketing Strategy
- International
- Financial
- Public
- Private
- Project
- Full Time
- Financial Training
Course programme
You take 120 credits in each of the three years of the full-time programme.
In Year 1, you take two core module and six compulsory modules.
In Year 2, you take six compulsory modules and choose marketing option modules worth 30 credits.
In Year 3, you take two compulsory modules, choose management option modules worth 30 credits, and complete a project worth 60 credits.
YEAR 1 CORE AND COMPULSORY MODULES
- Business Information Systems
- Introduction to Accounting
- Management Studies I
- Marketing Simulation
- Microeconomics for Business
- Personal and Academic Skills for Success
- Principles of Marketing (Undergraduate)
- Quantitative Methods
- Buyer Behaviour
- Digital Marketing
- Management of Innovation
- Marketing Communications
- Marketing Research (Undergraduate)
- Sustainability and Stakeholder Marketing
- Brand Development
- Marketing Project
- Marketing Strategy
- Business to Business (B2B) Marketing
- International Marketing
- Services Marketing
- Advanced Management Accounting
- Applied Financial Management (Undergraduate)
- Approaches to Research
- Approaches to Studying Management with PDP
- Auditing
- Business Information Systems
- Commercial Law for Business
- Cyber Security Management
- Employment Relations and Human Resources Management
- Entrepreneurship and Small Business
- Financial Management
- Financial Reporting
- Groupwork in Practice
- International Business
- Introduction to Accounting
- Introduction to Corporate Governance and Ethics
- Introductions: Understanding the Business World
- Macroeconomics for Business
- Marketing Principles and Practices
- Marketing Strategy
- Mathematics for Business
- Microeconomics for Business
- Operations Management
- Organizational Behaviour
- Personal Effectiveness (Level 5)
- Professional Learning Review
- Quantitative Methods
- Quantitative Methods 2
- Research Methods in Management (Undergraduate)
- Research Project: Management
- Strategic Management (Undergraduate)
- Taxation
- Work-Based Learning
Additional information
Course Fee -
Full-time international students: £ 14280 pa
Marketing (Bsc): 3-Year, Full-Time