BSc Marketing

4 year with integrated placement year / 3 year course without integrated placement year option only available for non-EU students

UCAS Code: N500

Typical offers:
A Levels: AAB - ABB
IB: 32 points overall in the IB diploma with 6,6,5 - 6,5,5 at HL. Minimum scores of 5 in English and Maths at Standard level.
BTEC, Access & other: BTEC Extended Diploma DDD. Access to HE students are eligible to apply for this course.

Further requirements:
5 GCSE grades A* - C including:
GCSE Maths – grade C/4
GCSE English – grade C/4
Please note that General Studies does not contribute towards the UCAS points requirement but is welcomed as an additional qualification.

Tuition fees: £9,250 (£1,250 during placement year) for UK/EU students. £14,630 for International students (£2,500 during placement year) (2017). More on fees

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

• In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities.
  

  Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients and the resources and strategies of the organisation.
  
  This degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.
  

  Incorporated into the teaching of both your second year and final year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics.
  

  
  There is flexibility to change your degree course after Year 1 if you wish.
  
  Year 1

  You will study a range of topics, designed to give you a solid foundation for your business degree.

  • Introductory Accounting for Business
  • Introduction to Organisational Behaviour
    
  • Law for Business
    
  • Introduction to Marketing Management
    
  • Consumer Behaviour
  • Principles of Operation Management
  • Foundations of Business Analytics
    
  • Introduction to Business Economics
  Year 2

  You will study essential marketing areas in depth in addition to the core business and management subjects. The modules studied are:
  

  • Strategic Finance
  • Business Policy
  • Business Game
  • Business, Government & Society
  • Introduction to Market Research
  • Digital Marketing
  • Principles of Services Marketing
  • Consumer Behaviour
  • Advanced Consumer Behaviour
  • Business to Business and Relationship Management
  • Marketing Communications
  Year 3

  You will spend this year in a professional placement or you may choose to take up an international study opportunity at one of our partner institutions. This year is compulsory for all UK and EU students.
  

  See placement year section or find out more about the Aston placement year.

  Final Year

  During your final year there is greater specialisation. The modules studied are:
  

  • Strategic Management
  • Marketing Strategy
  • Retailing Management
  • Advanced Marketing Communications
  • Strategic Brand Management
  • International Marketing
  • Product, Intellectual Property & Entrepreneurship
  • Entrepreneurial Marketing
    
  • Advanced Marketing Research
    
  • Entrepreneurial Marketing
  • Professional Selling and Sales Management
    
  • Innovation and New Product Development
    
  • Advanced Market Research
  • Services Marketing Management