Marketing (Byte Size Skills Course)
Course
In Bude
Description
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Type
Course
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Location
Bude
Byte Size Marketing Course The concept and practice of marketing is concerned with putting the customer first. The working definition of marketing used in this course expresses this idea neatly: "The achievement of corporate goals through meeting and exceeding customer needs better than the competition." We can think of marketing as a philosophy that underpins and drives the activities of an organisation. We can also regard it as a business function and process concerned with the set of activities necessary to obtain and service demand for an organisation's products. All elements of marketing serve to determine the approach of organisations and ultimately their business performance. In this course, we provide an overview of marketing by looking at the complexity of delivering an ever-changing set of products and services within a business context that is broad, subject to economic fluctuations and volatile consumer taste and demand. More specifically, we look at the philosophy of marketing and introduce marketing planning and the business context in which organisations operate - the marketing environment. After participating in this course, you should be able to: define the marketing concept define marketing as a business orientation and as a business activity distinguish between different business orientations recognise the management issues involved in creating a market-driven organisation define what is meant by the marketing mix, and identify its key elements and the characteristics of an effective mix identify and describe the key stages in the marketing planning process identify key changes in the marketing environment, and how these may impact on marketing decisions.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- IT
- Skills and Training
Course programme
Syllabus
Introduction
Objectives
The buyer-seller relationship
Marketing as an attitude of mind
Marketing creates customer value
Marketing approaches
The Marketing Mix
Marketing as a process
The marketing environment
The macro-environment
The micro-environment
Summary
Tutor-marked Question Paper
Sample Course Materials
Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.
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Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Marketing (Byte Size Skills Course)