Marketing & Communication For Luxury

Haute Future Fashion Academy

Course

In Milano (Italy)

£ 1,547.01 VAT inc.

*Indicative price

Original amount in EUR:

1,800 €

The best Marketing Operations courses

See all

See all

Description

  • Type

    Course

  • Location

    Milano (Italy)

  • Class hours

    20h

  • Duration

    Flexible

  • Start date

    Different dates available

SUMMER WINTER SCHOOL PROJECT

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity intrinsic to luxury goods.
The Marketing and Communication for Luxury Summer school is designed to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.
The course will take an in-depth look at positioning and target-audience theories and analyze specific case studies of some of the marketing and communication strategies adopted by the most renowned Luxury Brands.

Facilities

Location

Start date

Milano (Italy)
See map
Via Santa Marta 18, 20100

Start date

Different dates availableEnrolment now open

About this course

On presentation of the enrolment application, account will be taken of previous educational and professional qualifications in the disciplinary area of the chosen course. Candidates will be informed regarding their application within 5 days of receipt.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Market
  • Marketing
  • Campaign Planning
  • Sales Promotion
  • Marketing Management
  • Brand Management
  • School
  • Communication Training
  • Marketing Campaign
  • Marketing Research

Course programme

PROGRAMME
Week 1
Introduction and analysis of the concept of Luxury: Different understandings of Luxury through Place and Time variables
Luxury as means of communication: metaphor of the image projected towards the surroundings
Communication: Strongest campaigns, testimonials and celebrity-gossip
Fashion Luxury System: General analysis, strengths and criticalities
Brand Segmentation: International panorama and key factors of competition
Analysis of the positioning on reference markets
Placement strategies based on specific target customers

Week 2
Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the five principal sales channels (retail, wholesale, travel retail, factory outlets and online sales)
Communication management: communication depending on social changes, evolution of advertising and the diffusion of digital environments
Analysing current market conditions and forecasting future scenarios
DOWNLOAD THE SUMMER FASHION SCHOOL 2014 BROCHURE

See related categories

Marketing & Communication For Luxury

£ 1,547.01 VAT inc.

*Indicative price

Original amount in EUR:

1,800 €

The best Marketing Operations courses

See all

See all