Marketing Communication For Luxury - SUMMER/WINTER SCHOOL

Haute Future Fashion Academy

Course

In Milano (Italy)

£ 1,537.92 VAT inc.

*Indicative price

Original amount in EUR:

1,800 €

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Description

  • Type

    Course

  • Location

    Milano (Italy)

  • Duration

    Flexible

  • Start date

    Different dates available

Elaborar las estrategias de marketing y de comunicación de una Luxury Brand significa transmitir eficazmente valores e identidad, manteniendo en el mercado una posición coherente con la promesa de unicidad y exclusividad propia de los bienes de Lujo.

La Summer School de Marketing Communication For Luxury está pensada para proporcionar un panorama exhaustivo del mercado del lujo e introducir los elementos principales del marketing y de la comunicación en relación con este complejo sector.
Durante el curso se ahondará en las teorías del posicionamiento y del targeting y, a través del análisis de case-studies específicos, se analizarán las estrategias de marketing y comunicación adoptadas por las Luxury Brands más célebres.

Facilities

Location

Start date

Milano (Italy)
See map
Via Santa Marta 18, 20100

Start date

Different dates availableEnrolment now open

About this course

Al efectuarse la presentación de la solicitud de inscripción, se tendrán en consideración los títulos de estudio obtenidos anteriormente y las eventuales experiencias profesionales en el área disciplinaria del curso preelegido.

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Subjects

  • Creative Thinking
  • Marketing
  • Campaign Planning
  • Sales Promotion
  • Marketing Management
  • Brand Management
  • Fashion Styling
  • School
  • Communication Training
  • Fashion Product
  • Target markets

Course programme

PROGRAMME
Week 1
Introduction and analysis of the concept of Luxury: Different understandings of Luxury through Place and Time variables
Luxury as means of communication: metaphor of the image projected towards the surroundings
Communication: Strongest campaigns, testimonials and celebrity-gossip
Fashion Luxury System: General analysis, strengths and criticalities
Brand Segmentation: International panorama and key factors of competition
Analysis of the positioning on reference markets
Placement strategies based on specific target customers
Week 2
Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the five principal sales channels (retail, wholesale, travel retail, factory outlets and online sales)
Communication management: communication depending on social changes, evolution of advertising and the diffusion of digital environments
Analysing current market conditions and forecasting future scenarios
DOWNLOAD THE SUMMER FASHION SCHOOL 2014 BROCHURE

See related categories

Marketing Communication For Luxury - SUMMER/WINTER SCHOOL

£ 1,537.92 VAT inc.

*Indicative price

Original amount in EUR:

1,800 €

The best Marketing Operations courses

See all

See all