Marketing Communications BA Honours

Bachelor's degree

In London

£ 9,250 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    London

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.
The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments.
Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice.
We provide relevant exemptions from the Institute of Direct and Digital Marketing (IDM) and are aiming to provide exemptions from other professional bodies, including the Chartered Institute of Marketing (CIM).
Course content.
The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications.
In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.
Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.
Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.
Subjects of study
The following subjects are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the...

Facilities

Location

Start date

London
See map
Harrow Campus, Northwick Park, HA1 3TP

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Credit
  • Teaching
  • Public Relations
  • Marketing
  • Marketing Communications
  • International
  • Global
  • Advertising
  • Public
  • Communications
  • Industry
  • Teaching Methods
  • Critical Thinking

Course programme


The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications.
In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.
Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.
Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.
Subjects of study
The following subjects are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.
Year 1 (Credit Level 4)
Subjects of study include:
Business Practice for Marketing
Buyer Behaviour
Global Business Environment
Marketing Principles
You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area.Your option module may be a foreign language.
Year 2 (Credit Level 5)
Subjects of study include:
Advertising
Business Practice for Marketing
Marketing Metrics
Marketing Research
Sales Promotion and Public Relations
Plus one option from other business areas including languages.
Professional experience or Study Abroad year
Between Year 2 and Year 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.
Year 3 (Credit Level 6)
Subjects of study include:
Direct and Digital
Global Marketing Management
Global Strategic Management
Integrated Marketing Communication
Personal Selling and Sales Management
Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Global Marketing Management, New Product Development, Managing Brands or other areas of business including languages
Westminster electives
As part of your course you can take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable. Find out about Westminster electives.
Course team
Darrell Kofkin, Course Leader
Additional costs information
To check what your tuition fees cover and what you may need to pay for separately, see our What tuition fees cover page.
International Foundation course
We work in partnership with Kaplan International College London to provide Foundation courses for international students who do not meet our Bachelor’s degree entry requirements. For more information visit the Kaplan International College website.

Marketing Communications BA Honours

£ 9,250 + VAT