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Marketing Communications Fundamentals

in Harlequin Training (England)

Classes Course

Place:

London

Price:

£395 + VAT

Duration:

1 Day

Start:

consult dates and times
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Requirements:

You wi’ll either be starting out in a marketing department or will be taking responsibility for marketing ... see more

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Course objectives:

In this course, you’ll be introduced the principles involved and will explore the different media and techniques that marketers employ. Advertising, direct marketing, e-marketing and sales promotion are all vital parts of the mix, but you’ll also learn about the newer techniques that have gained momentum like blogging, podcasting and social networking.

Harlequin Training

Your creative training partner. Public training courses in London and private training anywhere. Harlequin offers the best deals for group bookings. We are Adobe, Quark and Maxon authorised a...

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Inhouse / Classes in London where
Students per class 12
Suitability You’ll either be starting out in a marketing department or will be taking responsibility for marketing communications activity as part of a wider role.
Course objectives In this course, you’ll be introduced the principles involved and will explore the different media and techniques that marketers employ. Advertising, direct marketing, e-marketing and sales promotion are all vital parts of the mix, but you’ll also learn about the newer techniques that have gained momentum like blogging, podcasting and social networking.
Requirements
You wi’ll either be starting out in a marketing department or will be taking responsibility for marketing communications activity as part of a wider role.
Price £395 + VAT
Get direct information on how to enrol, venues and availability...

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Course programme

Marketing Communications Fundamentals
Marketing Communications Fundamentals

Definitions


  •  What do we mean by marketing communications?


  • What makes marcoms different from marketing?

     The advertising business


  •  The role of agencies


  • Principles of successful advertising


  • Judging creative work


  • Measuring your effectiveness

    Direct marketing


  •  Direct mail that really works


  • Email with impact


  • Other ways of forming direct relationships

    Sales promotion



  •  Different offers to the customer


  • Advantages and disadvantages of sales promotion campaigns

     The future of marketing communications


  • Web 2.0 and user-generated content


  • Guerrilla marketing


  • Viral marketing

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    Teachers/ trainers

    profesorado Phil Woodford


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    Venues and dates



    Where London, 2 Exmoor Street see map
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    On Harlequin Training

    Provider description
    Your creative training partner.

    Public training courses in London and private training anywhere.
    Harlequin offers the best deals for group bookings.

    We are Adobe, Quark and Maxon authorised and are accredited with the Institute of IT Training.
    Advantages of studying with Harlequin Training
    Harlequin Training is Adobe, Quark and Maxon authorised. The training we provide is up-to-the-moment and to a standard approved by the software manufacturers. Harlequin Training is a member of the Institute of IT Training. All our trainers are experienced practitioners: they have encountered the problems our delegates have encountered and found solutions for them. All of Harlequin Training’s courses are planned out with specific objectives and goals for our delegates. Each delegate evaluates their training on Harlequin’s online system at the end of each course. All training courses come with three months free post-training support. Private courses can be based around your own objectives, experience and your own files and work. The Harlequin Training Studio Vouchers group-booking discount scheme can be used for any delegate in your company can be used at any time over a twelve month period on any public course at Harlequin.
    Specialises in
    Harlequin Training is a dynamic London based creative training organisation delivering expert training. Harlequin Training is Adobe, Quark and Maxon (Cinema 4D) authorised and is partnered with Apple and Autodesk authorised trainers. Harlequin Training is registered with the Institute of IT Training and is committed to the Institute's code of practice. We never have more than seven people on a public course and each one uses their own Mac or PC. Armed with this practical experience and our courseware and post-training support, you can take full advantage of your new skills immediately. We provide public training courses on all top creative applications and we can provide private training designed for your specific requirements either at our or at your offices. We also offer site visits and floor walks for clients keen to keep their skills at the cutting edge. Whatever your training requirement is, please do not hesitate to contact us.

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