Marketing Communications (MSc)
Master
In London
Description
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Type
Master
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Location
London
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Duration
1 Year
Marketing communications are messages and related media used to communicate with a market. Our MSc Marketing Communications explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.
You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.
Facilities
Location
Start date
Start date
About this course
Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include advertising, marketing, distribution, public relations, or sponsorship. This degree can also be useful within a variety of roles within local and national government, as well as in becoming a public relations officer, marketing executive, public affairs consultant, or advertising copywriter.
We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.
Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
Reviews
Subjects
- Marketing Research
- Media Marketing
- Media
- Social Media
- Public
- Brand Management
- Marketing Management
- Public Relations
- Marketing
- Marketing Strategy
- Marketing Communications
- Relationship Marketing
- Consumer Behaviour
- Appreciation
- Planning
- Communications
- Part Time
- Full Time
Course programme
You complete eight modules and write a 12,000-word dissertation.
COMPULSORY MODULES- Advertising and Promotion
- Brand Management
- Consumer Behaviour
- Digital and Social Media Marketing
- Marketing Research (Postgraduate)
- Public Relations
- Relationship Marketing
- Strategic Marketing Management
- MSc Dissertation
Additional information
FEES
Part-time home students: £6090 pa
Full-time home students: £12180 pa
Part-time international students: £9390 pa
Full-time international students: £18780 pa
Marketing Communications (MSc)