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Homepage > Sales and Marketing > Marketing > Strategic Marketing

Marketing

in West End Training (Wales)

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West End Training

Why is West End Training's approach different to a traditional training company? The answer is simple. We tailor-make the training exclusively for you where you can mix and match the topics from o...

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Inhouse / Classes
Suitability In-company training.
Course objectives This course is tailor made to meet your requirements.
Price Ask
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Course programme

Marketing
Marketing Course

A one-day course.

Topics covered:
  • Marketing v. Advertising v. Selling
  • Surveys
  • How to use marketing
  • The Marketing Plan:
    • preplanning requirements
    • market analysis
    • assumptions
    • SWOT
    • objectives
    • strategies and tactics
    • evaluation
    • measurement & control
  • Types of marketing strategy (Growth / Competitive)
  • 5 basic principles to planning
  • Market segmentation
  • Competitive comparisons
  • Key buying influences
  • Market trend analysis
  • Sources of Intelligence
  • Techniques in estimation
  • Market Research
  • Marketing database
  • Decision factors



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Course provider details

Provider description
Why is West End Training's approach different to a traditional training company?

The answer is simple.
We tailor-make the training exclusively for you where you can mix and match the topics from our wide range of personal and business development skills to ensure that your people are developed to make a difference to 'the bottom line'.
Course provider history
Tailor-made development. You control the delegate day cost. How? We charge purely for our time, which can result in your people being developed to a very high standard for half the price of traditional training courses, and because we tailor-make the course exclusively for your people and your business, all of the training is relevant and focused. How do I know that what you do is good quality? West End Training Limited is certified to ISO 9001:2000 and the year 2008 brings celebration of the 14th year in business. What is the next step? Contact one of our many offices by clicking on "Office Locations". You will be contacted and offered a free, no obligation, initial consultation. What else does West End Training do? Attachments with other businesses also adds considerable value to hands-on experience and this can often be arranged through our extensive business contacts across the UK and overseas.
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Information related to Strategic Marketing

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