Marketing

Stonebridge Associated Colleges

Course

In Bude

£ 279 + VAT

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Description

  • Type

    Course

  • Location

    Bude

Marketing Course Marketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably. Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and ensuring that the entire business adopts policies and strategies that cater for their needs. About our Marketing Course Marketing is sometimes presented as a discrete, specialised function or as a set of techniques. But as this marketing course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organised and managed.

Facilities

Location

Start date

Bude (Cornwall)
Stonebridge House, Ocean View Road, EX23 8ST

Start date

On request

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Subjects

  • Marketing
  • IT

Course programme

Syllabus

Introduction to Marketing Management

Approaches to Environmental Monitoring in Marketing

The Characteristics of Industrial, Consumer and Service markets

Market Segmentation

The Marketing Mix

Communication in Marketing

Market Research

The Nature and Role of Marketing Analysis

Changing Market Structures and the Implications for Channel Relationships

For a more detailed syllabus on this course, click here

Sample Course Materials

Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.

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Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 108 hrs.

See related categories

Marketing

£ 279 + VAT

The best Marketing Operations courses

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