Marketing

<div id="tab2" class="tab grid_8 alpha hide-on-small" style="display: block;"> <div class="courseLinks hide-on-medium-down"> <img src="/media/liverpoolhope/styleassets/cssimages/media,975,en.gif" alt="print Icon" style="width : 24px; height : 24px; "> <span><a href="javascript:window.print()">print this page</a></span> <span class="st_sharethis_custom" st_processed="yes"><a href="#">share this course</a></span> </div> <h2>Curriculum</h2> <p dir="ltr">The course covers a wide range of exciting topics in Marketing that are relevant for both the for-profit and not-for-profit sectors. Case studies and research from both product and service industries will be used to explore and apply current marketing theory to a wide range of topics. These include market segmentation and positioning, marketing planning, marketing research, customer communications, marketing ethics and ethical branding, buyer behaviour and customer perceptions and brand management. Social Media and digital marketing advances inform most areas of the curriculum at all levels.</p> <p>The assessment uses a wide variety of methods. These include multiple choice examinations, group presentations and reports, individual academic reports and examinations. The assessments have been designed to develop knowledge and skills in multiple ways and provide experience of gaining key skills needed in the competitive world of business.</p> <h2>You may also be interested in...</h2> <p><a href="/undergraduate/undergraduatecourses/businessmanagement/">Business Management</a></p> <p><a href="/undergraduate/undergraduatecourses/mediaandcommunication/">Media and Communication</a></p> </div>