Business Management and Business Marketing (Level 3)

Business Management & Business Marketing

This bundled course consists of two Level 3 courses

The Level 3 Business Management course is divided into six units:

Unit 1: You as a Manager

• Managers as people
• Feedback
• Delegating
• Average managers and great managers
• Listening
• Developing your staff
• Coaching

Unit 2: Strategy, Structure and Systems

• Managing in context
• Strategy
• Structure
• Systems
• Financial Systems
• Performance and development review

Unit 3: Managing Teams

• Holding meetings
• Developing Effective Transactions
• Ineffective Transactions
• Stages of Team Development
• Performing

Unit 4: Managing Performance

• Expectations
• Measures
• Outcomes
• Keeping Performance Records

Unit 5: Setting Goals

• SMART Goals
• Achieving Balance
• Motivations
• Considerations when goal-setting
• Learning from Experience

Unit 6: Leadership and Politics

• Leadership and Management
• Four Styles of Leadership
• Leadership and Politics
• Dealing with Conflict
• How to Make Collaboration Work
• Leadership Influences on Management

The Level 3 Business Marketing course is divided into five units:

Unit 1: What Marketing Does

• Introduction to Marketing
• Marketing and Value
• The value chain
• Markets
• Corporate objectives
• Target markets
• Marketing mix

Unit 2: Products and Markets

• Marketing and growth
• Market life cycles
• Marketing strategies at different stages of the life cycle
• Market Share
• Patenting
• Product portfolios
• The Boston Matrix

Unit 3: Price and Competition

• Competition
• Adding value
• The Competitive Compass
• Product ranges
• Tactical pricing

Unit 4: Place and Market Segments

• Inbound logistics
• What place means for an industry
• Market segmentation
• Deciding how to segment a market
• Segmentations and value
• Segmentation and place

Unit 5: Promotion

• Promotional activities
• Life cycle and promotion
• Promoting to different market segments
• Promoting what people value
• Different kinds of advertising

Assessment

This course is marked through a process of continuous assessment guided by your tutor following standard guidelines. This means that your qualification will be awarded according to your performance on assessments rather than by taking an exam.

We send the full course out with the units listed above, you then read through the course in your own time and complete the assignments which you send to your tutor for marking. There is no word count for these assignments. However, one sentence answers will be rejected and you will have to re-submit it for marking.

Upon verification of the activities, exercises and assignments, a certificate of achievement will be awarded by NCFE, as confirmation that your written work has met all of the learning outcomes and assessment criteria for the programme.

Course Fees

Our aim is to provide you with the best deal available, therefore the registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Level 3 Business Management & Business Marketing home study course is £811.25, though for a limited time we are offering you the opportunity to pay only £649 which is a 20% discount if you enrol online and pay in full.

You can also opt for our Easy Payment Plan and enrol online today by paying a deposit of £162.50 and then 4 equal payments of £162.50 per month. The first instalment is paid about a month after you receive your course.