Marketing in a Downturn

In-House & Bespoke Training Programmes offer the ideal forum to learn new skills by targeting training to the specific needs of a group of employees. We can design content to meet your development and training requirements. Also, and very importantly, the cost per person is often less than booking the same people on an open course session if you have 8+ delegates. This is a very cost-effective way to take advantage of, and benefit from, our powerful training opportunities.

Course Summary

This highly informative workshop will encourage businesses to take a fresh look at their marketing practices and principles, and enable those businesses to maximise from any opportunities created by the current downturn in the economy as well as minimising any competitive threats.

The workshop will also help delegates to value the current marketing expenditures and decide how best to commit further budget. Key areas include the use of web based marketing and retention of good relations with existing customers.

What you will learn

• Managing your marketing efforts in a downturn
• Creating a marketing action plan for your business
• Making more from your existing marketing budget
• How to make your marketing more effective
• How best to experiment with new forms of promotion
• How effective marketing can influence sales and improve bottom line profits
• Effective web marketing techniques
• Understanding how new technology enables the marketing plan
• The creation of stronger customer links and relationship management

Workshop Timetable

9:15am

• Introduction to speaker
• Course aims
• Delegate introductions
• Mini exercise

10:30am

• Marketing in a downturn
• Approach to marketing planning

11:00am Break

11:15am

• Focus on existing customer relations
• Positioning and branding

12:00

• Strategy and tactics
• Strategy options

12:30pm Lunch

1:45pm

• Marketing communications
• Promotional options
• Internet marketing

3:00pm Break

3:15pm

• Options:
  • Case study exercise
  • Internet marketing - detail
  • Delegate clinic

4:00pm Presentation/review - questions

4.45pm Close