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Homepage > Sales and Marketing > Marketing > Strategic Marketing

Marketing For Non-Marketers

in CSE-Demos Training and Development (England)

Classes Workshop

Place:

London, London,...

Price:

£819 + VAT

Duration:

2 Days

Start:

27/10/2008 other dates
See course programme

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Course objectives:

Obtain an essential overview of the basic marketing tools and%%br%%%%br%%techniques to enhance your knowledge and confidence when taking part in the marketing decision-making processes.

CSE-Demos Training and Development

CSE-Demos Training and Development, is a subsidiary of Group Demos. Who is Group Demos? A training and publishing company with offices all over the world: London, Paris, Brussels, Berlin, Beijing .....

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Course details

Type Workshop Duration 2 Days
Method / place Contact course provider Classes in London, London,... where
Suitability All non-marketers with a technical, sales, financial, creative or support background, from junior to senior level, who need to gain an awareness and understanding of the techniques, tools, process and terminology involved to take sound marketing decisions.
Course objectives Obtain an essential overview of the basic marketing tools and%%br%%%%br%%techniques to enhance your knowledge and confidence when taking part in the marketing decision-making processes.
Price £819 + VAT
Get direct information on how to enrol, venues and availability...

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Course programme

Marketing For Non-Marketers
Overview

Obtain an essential overview of the basic marketing tools and

techniques to enhance your knowledge and confidence when taking part in the marketing decision-making processes.

Who should attend

All non-marketers with a technical, sales, financial, creative or support background, from junior to senior level, who need to gain an awareness and understanding of the techniques, tools, process and terminology involved to take sound marketing decisions.

Course objectives

By the end of this course, you will be able to:

> Learn the key marketing principles, tools and terminology

> Discover the importance of product positioning

> Understand how to communicate effectively with customers

> Raise confidence in dealing with marketing and communication issues

Course content

Introduction to Marketing

> Understanding marketing: what is it and and why it is so important

> Identifying the different marketing techniques and key marketing

principles

> Overview on new concepts such as e-marketing, benchmarking,

relationship marketing

> What is a brand and why is it so important

Know your Customers Better

> Segmenting markets

> Selecting target segments

> Creating the differential advantage

> Identifying customers' needs and profiles

> Developing competitor analysis

> Using market research and other tools

Understand the Marketing Mix

> Identifying and developing new products

> Selecting promotional activities

> Choosing the right price

> Maximising service and staff potential

> Understanding brands

Understand the Communication Mix

> Why is communication so important?

> The essentials communication tools:

- public relations

- advertising

- sales promotion

- direct marketing

- sponsorship

> How advertising works:

- advertising terminology

- essential advertising strategies
see the full course programme

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get more information on the programme directly from CSE-Demos Training and Development.

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Venues and dates



Where London, Boundary House, 91 Charterhouse Street
When Start: 27/10/2008 Finish: 28/10/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 11/12/2008 Finish: 12/12/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 18/02/2008 Finish: 19/02/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 17/04/2008 Finish: 18/04/2008 See calendar
 
Where London, Boundary House, 91 Charterhouse Street
When Start: 09/06/2008 Finish: 10/06/2008 See calendar
 
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Course provider details

Provider description
CSE-Demos Training and Development, is a subsidiary of Group Demos. Who is Group Demos? A training and publishing company with offices all over the world: London, Paris, Brussels, Berlin, Beijing ... 34 years' experience, 32,000 clients, 800,000 delegates, 1,500 trainers... The goal of Demos is to enable managers and their teams to remain competitive, as well as acquire and master new knowledge and personal skills. This enables an organisation to adapt to economic, technological and environmental changes.
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