Marketing Management (Digital Media) BA (Hons)

Bachelor's degree

In Preston

£ 9,250 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    Preston

Marketing and advertising professions offer challenge, excitement and open up a number of career prospects across different sectors. The advantage of this course is that it provides you with in-depth knowledge of marketing whilst specialising in digital media, covering a range of digital marketing modules incorporating the digital knowledge and skills needed for a career within a digital marketing industry.  

Facilities

Location

Start date

Preston (Lancashire)
See map
University Of Central Lancashire, PR1 2HE

Start date

On request

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Reviews

Subjects

  • Marketing
  • Media
  • Digital Marketing
  • Marketing Management
  • Advertising

Course programme

Course at a Glance Year 1

  • Marketing Essentials
  • Business Functions
  • Business Environment
  • Business and Management Project Essentials

Year 2

  • Marketing Management
  • Contemporary Consumers
  • Integrated Marketing Communications
  • Marketing Research
  • Digital Marketing Planning
  • Employability and Professional Development

Year 3

  • Strategic Marketing
  • Direct, Digital and Database Marketing
  • Web Content Management Systems
  • Advertising/Marketing Dissertation
  • Plus 2 options

Marketing Management (Digital Media) BA (Hons)

£ 9,250 + VAT