Marketing Management MSc
Postgraduate
In Preston
Description
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Type
Postgraduate
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Location
Preston
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Start date
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About this course
A recognised university undergraduate honours degree, with at least a Lower Second Class classification, or a professional qualification deemed to be equivalent.
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Subjects
- Marketing
- Marketing Management
Course programme
Semester 1
- Contemporary Marketing
- Market Screening, Selection and Entry
- Research Methods
- Thinking and Writing for Postgraduate Study
- Contemporary Marketing Communications Issues
Semester 2
- Digital Marketing
- Perspectives on International Marketing
- Strategic Marketing Management
And continue with:
- Research Methods
- Thinking and Writing for Postgraduate Study
- Contemporary Marketing Communications Issues
Semester 3
Finally, during Semesters 1 and 2, you have the opportunity to complete a Masters Dissertation proposal which will involve you in planning research study on an approved topic within the area of Marketing Management. This will be implemented in Semester 3. It provides an ideal opportunity to personalise your study programme reflecting your own interests and career aspirations.
Marketing Management MSc