Marketing principles

Marketing principles Features What is marketing?
The marketing planning process
The marketing environment
Customer segmentation
Market differentiation & positioning
The product life cycle
SWOT analysis
The marketing mix
·         Product
·         Price
·         Promotion
·         Place
·         People
·         Process
·         Customer service
Marketing strategy
Marketing organisation
Format
Tutorial style presentation of concepts & techniques.
Full delegate participation in practical exercises and group work.
Exercises to help delegates apply principles in their own organisation 
Benefits
·         Greater understanding of customers and their requirements & expectations
·         Understanding of marketing tools & techniques
·         Development of a marketing mind-set
Identification of improvements to marketing activities