Marketing the Private Equity Firm

Marketing the Private Equity is brought to you by PEI, one of the leading financial information providers dedicated to alternative assets globally. Who is it for? This course is aimed at professionals responsible for the marketing function in middle-market, medium-sized private equity firms and of venture capital firms. What is it about? The objective of the course is to develop participants’ appreciation of the need to develop an effective marketing strategy for their firm in order to achieve differentiated competitive advantage and to grow the firm successfully. The focus of the course is on marketing to potential investee companies rather than investor relations, although the concepts will also be relevant to the fund raising process. What will Marketing the Private Equity give you? A high quality and practical learning experience, led by a first class faculty of seasoned specialists and industry practitioners. Our course is highly practical and interactive, involving: case studies, group work, exercises and presentations, designed to ensure you and your colleagues at all levels are fully equipped to fulfil their responsibilities.