Marketing Psychology MSc

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing.  This programme will equip you with the skills and knowledge to understand present trends and predict the future. We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education. Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects. Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options. Why should I choose this programme? A degree of this kind is long overdue. From multinational corporations to family businesses, companies are crying out for leaders with mastery that spans both disciplines. Developed by a team of senior marketers and psychologists, the MSc Marketing Psychology goes beyond comparable degrees elsewhere. Careful consideration has been given to how marketing and psychology overlap and intersect in every module, rather than drawing independently on marketing modules and psychology modules. Science is the backbone of this degree. When business people write books about consumer behaviour, they often reinforce the received wisdom of the business community by focusing on what is already known. The...