This one day workshop covers raising the profile of records management within an organisation, to gain greater management support, enhanced status for the records management function and to attract more resources.
outcomes:- understand the techniques employed to successfully market a records management service
- understand how to apply the approach in an organisation
- understand how to formulate strategies to make a positive impact
- understand how to interface with business strategies
programme:- marketing concepts
- marketing mix
- understanding your organisation
- making a business case
- identifying strategies for success
- promoting the service
- communication
- champions
- 10 point action plan
speaker:Philip Jones , Head of Information Resources, Staffordshire County Council
Head of Information Resources at Staffordshire County Council providing training in Records Management.
Philip Jones has been a records and information management professional for over twenty years. He has worked extensively in the UK local government sector and is currently Head of Information Resources for Staffordshire County Council. He has served as Chairman of the Records Management Society (GB) and is currently President of the International Records Management Council. He has been Visiting Professor of Records Management at the University of Northumbria since 2000. Amongst his other professional activities he serves as Chairman of the British Computer Society FOI ISEB examination panel and is a co-editor of ISO 15489 International Records Management Standard. Philip was voted UK Records Manager of the Year 2000. He has written numerous articles and papers on the subject of records and information management and more lately knowledge management, he is author of 'BIP 0025 -3 Effective Record Management- Part 3 Performance Management for BS ISO 15489-1' . He has lectured extensively in the UK, USA, Europe and Australia on a wide variety of information related topics.
