Marketing Skills

For newcomers and those already working in marketing who want to improve their skills. Also for professionals in other functions taking on more marketing responsibility.

This practical course explains how to identify, understand and fulfil customer needs to improve your organisation's performance. Includes:

- Analysing and understanding your market opportunities and how to improve them
- Using market research to identify your target market
- Building target profiles and ways to market
- Ensuring the customer is the focus of your marketing mix
- Jargon-busting and understanding basic marketing theory
- New product development and relaunches
- Marketing channels – particularly online
- How to cost your efforts and results
- Evaluation techniques to keep you on track
- How to manage effectiveness