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Marketing Strategy for Growing Businesses

in SME Academy (England)

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Price:

£250 + VAT

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MONEY-BACK GUARANTEE We are so confident that our courses, workshops and support programmes offer you excellent value for money that if you can show that you have applied the tools and techniques demonstrated in the live course or workshop, but you have not either saved the equivalent of the fees you paid from your business costs or generated an additional amount of revenue equivalent to the fees you paid, after applying the tools and techniques for a six month period, we will happily refund your fees for your workshop in full.

Special offers

Duration:

1 Day

Start:

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Requirements:

Must be responsible for the Marketing function in a trading, growing entrepreneurial business.

Course objectives:

This course will focus on developing a solid Marketing strategy based around your customers wants and needs. By the end of the day delegates will have a draft Strategy Document which can be developed to include a more detailed plan.

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Course details

Type Workshop Duration 1 Day

Method / place Contact course provider Inhouse / Classes

Suitability Business Owners, Managing Directors and other senior level personnel within growing entrepreneurial businesses. This is particularly suitable for people with no formal Marketing training, but who are required to generate new business or build on existing business.

Course objectives This course will focus on developing a solid Marketing strategy based around your customers wants and needs. By the end of the day delegates will have a draft Strategy Document which can be developed to include a more detailed plan.

Requirements	Must be responsible for the Marketing function in a trading, growing entrepreneurial business. see more

Price	£250 + VAT Special offer MONEY-BACK GUARANTEE We are so confident that our courses, workshops and support programmes offer you excellent value for money that if you can show that you have applied the tools and techniques demonstrated in the live course or workshop, but you have not either saved the equivalent of the fees you paid from your business costs or generated an additional amount of revenue equivalent to the fees you paid, after applying the tools and techniques for a six month period, we will happily refund your fees for your workshop in full. Request this special offer here

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Course programme

Marketing Strategy for Growing Businesses

Marketing Strategy for Growing Businesses

Marketing integrates all the functions of a business and speaks directly to the customer through advertising, sales people, and other marketing activities. No business plan should be started until the marketing strategic plan has been prepared.

The "art" of marketing is trying to create a winning marketing plan. McDonald's, Burger King and several others all successfully sell burgers, but they do it in different ways. There are literally an infinite number of possibilities that may work and conversely that may fail.

This course covers the essentials of what goes into a marketing plan and the various skills required and will assume no prior marketing knowledge.

Topics covered include:

Integration of Marketing into the whole business

How to put a marketing strategy together

Understanding the Marketing Mix and how it relates to your business

How to identify your most profitable customers and get more from them

The seven stages of converting a prospect to a customer

The one key question that your customers are thinking, but not asking you

Why customers should choose you and not your competitor

Understanding which marketing methods will suit your business – advertising, PR, internet marketing, etc.

Business to Business and Business to Consumer Marketing

Practical low and no-cost Marketing ideas

Tools and exercises will be provided so that you can practice the techniques and strategies covered in the course. These will also help you think out strategies for dealing with different markets and anticipate their possible reactions.

ABOUT SME ACADEMY
When you book a course with SME Academy, you are assured that you will be learning from someone who has relevant practical experience.

Why is this important? Because at the SME Academy we believe in delivering courses that have a positive impact on your company and provide a return on your investment.

We also ensure that everyone who attends a course has the opportunity to have one-to-one support from our dedicated team afterwards (see below). This safeguards your investment by assisting you and your colleagues to apply what has been covered on the course.

Everyone on our training team has extensive practical experience of their topic. We firmly believe that trainers should be able to share their own first hand experiences of what works…and what doesn't.

OTHER SERVICES

Coaching:
All delegates will be given the opportunity to take up optional one-to-one business coaching or mentoring. When you work with a coach or mentor, together you will examine the different ways in which you can apply the tools and techniques covered in the live workshops to your business or your role. You will always be working towards a clear, agreed outcome with your business coach/ mentor, so that you can monitor the performance of the new strategies. You’ll set goals with your coach/mentor and work out a plan to achieve them. Coaching is a very effective way of helping you in any of the areas covered by our courses.

Coaching is available as either face-to-face sessions or as telephone coaching. We are happy to arrange group coaching sessions via a tele-conferencing service to help your delegates to embed their learning from the course.

Please contact us for more information about coaching services and our rates.

Consultancy
The SME Academy specialises in Business Growth Consultancy. If your business is growing faster than your people can handle or if you would like some help in planning to take your organisation to the next level, please contact us for more information about how we can help you

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Teachers/ trainers

Hannah McNamara
Director

This course is led by Hannah McNamara. She has over 15 years Sales & Marketing experience and is a published book author on Marketing. Her background is in Marketing Management (retail and publishing) in the corporate environment. She has managed multi-million pound marketing budgets, adv

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Provider description

SME Academy is a safe pair of hands. We provide a range of open courses including Sales Training, Leadership Development and Internet Marketing. Group sizes are kept to around 15 people so that all delegates have a high level of access to the trainers. All of our in-house courses are tailored to your requirements and we spend time getting to know you and your people's needs before going ahead. Our team delivers courses that are practical, fun and have a long-term, positive impact on your organisation leaving a lasting legacy. Our trainers are experienced business people in their own right who have personally managed and led teams through good times and bad. Courses are continually updated and revised to include the latest management techniques and topical case studies and examples. We run interactive courses that help people to learn by doing and help participants to share knowledge between them.

Advantages of studying with SME Academy

When you take a course with SME Academy you are being taught by an experienced business person with a track record of success in their subject. You'll be shown practical techniques that work in the real world and told the pros and cons of each approach. Group sizes are kept to around 15 people so that you have a high level of interaction with the trainer and can ask questions that relate to your own situation. You'll be given the chance to practice skills in the workshop so that you'll leave the day confident that you can apply what you have learned straight away.

SME Academy also gives you the opportunity to have individual coaching and/or mentoring to help you to develop your skills further once you return to the office.

Course provider history

SME Academy was founded by successful entrepreneur and businessman Dr Patrick White and Hannah McNamara, after identifying that business people were tired of learning theoretical course content that was difficult to apply in the real world.

The trainers have worked with clients such as Cobra Beer, The Children's Society and a large number of emerging new brands and SME businesses.

Specialises in

Business Growth
Sales & Marketing
Leadership & Management Skills
Coaching & Mentoring.

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Marketing Strategy for Growing Businesses

in SME Academy (England)

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Strategic Marketing courses (from other course providers)

Course programme

Marketing Strategy for Growing Businesses

on request

Teachers/ trainers

Ex-students

Opinions

On SME Academy

Provider description

Advantages of studying with SME Academy

Course provider history

Specialises in

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Most searched for in Strategic Marketing

Information related to Strategic Marketing

More related courses

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