Marketing Studies Level 3

• SWOT Analyses
• PEST Analyses
• Product life cycle

• Market research:
• your customers
• your product
• your competitors
• Marketing objectives
• Marketing strategy
• Marketing mix
• The four P’s
• Marketing action plan
• Appendix 1 Action plan

• Personal selling
• Sales promotion
• Public relations (and publicity)
• Direct marketing
• Trade fairs and exhibitions
• Advertising (above and below the line)
• eMarketing (and Internet promotions)
• Sponsorship
• Merchandising (and point-of-sale)
• Brands
• Appendix 2 Action plan

• Defining customer relations
• Customer service
• Why a good customer relationship is important
• Introducing a customer services programme
• Making continuous improvements to customer service
• Appendix 3 Action plan

Assessment

Each element is followed by a written assignment, which is submitted and then marked by your tutor. There is no external examination required.

Study Method

The course is designed for study by distance learning at work or at home. Students receive course manual, assignments and studyguide plus tutor support by mail and email. You can start at any time and plan your studies over a period of up to one year from the time of enrolment.