Marketing - Virtual Learning
Course
Online
Description
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Type
Course
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Methodology
Online
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Class hours
35h
Evaluate the marketing planning process and implementations. Develop and manage a brand and product portfolio. Recommend how a marketing function should be structured. Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects. Suitable for: Marketers responsible for managing the marketing process at an operational level. Those moving into a mid-level marketing position.
Reviews
Course programme
Course review:
The Professional Diploma in Marketing provides the knowledge, skills and the 'ability to do' in relation to operational marketing management. It is for individuals looking to build their practical skills and broaden their strategic perspective.
Course modules:
- Marketing Planning Process
- Delivering Customer Value through Marketing
- Managing Marketing
- Project Management in Marketing
Marketing - Virtual Learning