Marketing with French BA (Hons)

What will you study on this course? Year 1 You take 7 core modules plus 2 options. Core modules: Management and Financial Accounting (double) Introduction to Economics (double) Introduction to Business and Management Introduction to Marketing Quantitative Methods (double) Financial Markets and Institutions Business Study Skills Year 2 Core modules: Principles of Marketing Principles of Organisation and Management Consumer Behaviour Probability and Optimisation* Statistical Methods* Marketing Research Quantitative Methods for Business** Business Information Systems Marketing Communication Research Proposal and Qualitative Data Operations Strategy* Optional Modules Year 3 Core modules: Marketing Strategy and Management Marketing of Services International Business Human Resource Management Strategic Management Advanced Consumer Psychology Adverstising Strategy e Marketing Operations Management * Customer Insight Project Optional Modules. If you choose to follow the year 3 project module you will receive personal supervision from a member of staff. * Modules available in the BSc Scheme only. ** Modules available on the BA scheme only. In addition to language the French syllabus on this course includes a broad range of stimulating options; by doing single honours you will have the opportunity to cover more or less the full range. First year courses of our course comprise introductions to the history, culture, cinema, and literatures of Europe. Second and final year options offer increasing levels of specialisation as you proceed towards your degree. They cover a wide variety of cultural and literary material from the Romantic Period to the present day, with emphasis on the modern period, aspects of French history, French literature, French cinema, and the media. Residence Abroad: The third year of this course is spent in a French speaking country. Your main options are: A paid work placement as an English assistant in schools. Our students have an excellent track record in getting their first choice of placement, whether in France or another country such as Belgium or Canada. Study at one of our Erasmus partner universities, which include: Université Jean Moulin Lyon 3, Lyons, France Université de Bretagne Occidentale, Brest, France Université Charles de Gaulle, Lille 3, France Université de Corse, Corsica, France Université des Antilles et de la Guyane, Martinique, French West Indies Université de Mons Hainaut, Belgium Université de Lausanne, Switzerland Université de Perpignan, Via Domita, Perpignan, France Université de Nantes, France An approved work placement. In each case you also complete a dissertation whilst abroad, which counts towards your Bangor degree.