Marketing Your Business With Twitter

The Tour

• A tour of twitter to get you familiar with where all the essential features are
• What your Home page contains
• What your @ Connect tab is for
• What the #Discover tab is for
• Your all important Me tab … your Twitter profile
• The all-important, probably best feature of Twitter, the Advanced Search Page
• A guide on how to sign up for your Twitter account

Create your Profile

• Keyword Exercise to help you discover keywords relevant to your business
• How to create your bio to get you found in a search
• What settings you need to pay attention to

Build your Network

• Target Market Exercise to help you outline who your ideal client is
• Build your Network Exercise so you can connect with the right people
• How to follow people
• Where to find more people to follow
• How to filter out the noise

Build Relationships

• What’s in a Tweet
• How to reply to a tweet
• How to retweet
• What to use the favorite button for
• How to use search
• What Hashtags are plus 4 ways to use them to attract attention
• Using tweetchats to build relationships

Establishing Expert Status

• Using industry tweetchats
• Curating content to become a reliable resource
• Using your own content to really build trust

Getting prospects into your Sales Funnel

• Meetups and Tweetups
• Discount vouchers
• Contests
• Reports & Ebooks

Analysing & Tracking

• What you should track
• Using link shorteners to track link clicks
• Using Google Analytics to track website traffic

Planning your Activity

• How to stay consistent
• Things to do on a daily, weekly or monthly basis

Hootsuite

• Monitoring Twitter from your Hootsuite dashboard
• Scheduling tweets to save you time