Master in International Hospitality and Tourism

There are 6 Modules 1.Business Administration you can 5 subjects which is 1.Business administration, 2.Analysis of balance sheet, 3.Accounting, 4.Control tools, 5.Business case studies in Module 2.General Management you can 3 subjects which is 1.Managerial economics and business administration, 2.Business strategy and policies, 3.Business organization, in Module 3.Strategic Processes of Innovation you can 5 subjects which is 1.Fundamentals of innovation: notions and dynamics, 2.Organization of innovative processes in the national and international setting, 3.Innovational project management, 4.Principles and tools for the development of a new product, 5.Management of innovative teams, in Module 4.Marketing you can 7 subjects which is 1.Market analysis, 2.Consumer behaviour, 3.Marketing strategy, 4.Positioning strategies, 5.Communication strategies, 6.Marketing of innovations, 7.Case studies, in Module 5.Economy and Techniques of the Hotel Industry you can find 5 subjects which is 1.Sociology of tourism, 2.Economy and management of the tourism industry, 3.Tourism statistics, 4.Tourism legislation, 5.Case studies and in Module 6.Web Solutions for the Promotion of Tourism and Hotels you can find 7 subjects which is 1.Characteristics of web communication, 2.Various types of e-commerce systems and solutions, 3.Web-marketing principles, 4.Operative choices for Internet marketing: from the website to e-commerce, 5.Social networks and network marketing, 6.Means of online payment and privacy, 7.Privacy and security in e-commerce.