Master of Business (Marketing)

Master

In Brisbane (Australia)

£ 13,071.87 + VAT

*Indicative price

Original amount in AUD:

$ 25,300

Description

  • Type

    Master

  • Location

    Brisbane (Australia)

  • Start date

    Different dates available

Details
This course is designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field.
You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.
QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.
Why choose this course?
This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services.
In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help...

Facilities

Location

Start date

Brisbane (Australia)
See map

Start date

Different dates availableEnrolment now open

About this course

Entry requirements

Academic entry requirements
Master of Business - 1.5 year program
A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale).
Master of Business - 2 year program
A completed recognised bachelor degree in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale).
Note: You don't need to apply for the 1.5 year program. You'll be automatically assessed for eligibility as part of QUT's application for admission process.

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Subjects

  • Marketing
  • Credit
  • Business Marketing
  • Materials
  • Marketing Management

Course programme

Units Download course structures and unit outlines for Master of Business (Marketing) The Master of Business is designed in three blocks of study: 1. Foundation studies (48 credit points) 2. Discipline studies (96 credit points) 3. Complementary studies (48 credit points) Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies. Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.  The enrolment program students will undertake will depend on their prior study: • Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block. • Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block. Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations. All course structures Commencing 2016: 1.5 Year Program - UG Degree in Business (or related)Commencing 2016: 1.5 Year Program - UG Degree in MarketingCommencing 2015 Onwards: 2 Year ProgramBusiness PG Unit Options List

Master of Business (Marketing)

£ 13,071.87 + VAT

*Indicative price

Original amount in AUD:

$ 25,300