Master of Marketing

Students complete nine core courses, one elective and a 6 unit research project.
  Academic Program Rules The Calendar is a comprehensive handbook of the University's academic program rules.
Master of Marketing Example Study Plan Indicative study plan Core Courses MARKETNG 7104 Marketing ManagementECON 7200 Economic PrinciplesACCTING 7025 Accounting Essentials for Decision MakersCOMMGMT 7006 People and OrganisationsCOMMERCE 7039 Business Research MethodsMARKETNG 7024 Developing Global MarketsMARKETNG 7025 Integrated Marketing CommunicationsMARKETNG 7032 Strategic MarketingMARKETNG 7023 Understanding Consumers  Elective 3 units from following INTBUS 7016 Managing Multinational Corporations INTBUS 7503 International Entrepreneurship and InnovationINTBUS 7500 Fundamentals of International BusinessCOMMERCE 7034 Knowledge Management and MeasurementCOMMGMT 7012 Corporate Governance and GlobalisationCOMMGMT 7001 Business Communication WINE 7005 Direct Wine MarketingWINE 7006 Wine Retail, Cellar Door and Food TourismENTREP 5016 Entrepreneurship and InnovationENTREP 7016 Social Entrepreneurship  Research MARKETNG 7120 Research Project for Marketing Assessment May include, but not limited to: Examinations, Group Assignments, Individual Assignments, Research Projects, Consulting Projects, Presentations, Quizzes, Tests, Tutorial Work as prescribed within each course.