Master of Marketing
Postgraduate
In Canberra (Australia)
Description
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Type
Postgraduate
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Location
Canberra (Australia)
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Start date
Different dates available
Our Master of Marketing is accredited by the Australian Marketing Institute and offers experienced managers the strategic knowledge and practical marketing skills that businesses today demand. With small class sizes, the program provides a dynamic and creative environment to share professional experiences, cutting-edge research, applications and values. Accelerate your career with this highly regarded program.Even if you wish to specialise in a different area of business, the marketing knowledge you will gain from this course will be invaluable in understanding your position within the marketplace, your customers and what drives their behaviour.Developed with the advice of industry leaders and delivered by the Discipline of Marketing, the premier marketing group in the region, this degree is designed to offer tomorrow’s leaders insight into best practice and the latest marketing techniques, which form the basis of sound business planning.The program addresses strategic marketing issues faced by organisations in today’s complex business world, and offers an exceptional opportunity to comprehensively study the latest marketing practices within a local and a global context.The program’s structure places a strong emphasis on assignments designed to provide experience in how to apply a wide range of marketing and management skills to real-world business situations. Due to the Business School’s strong links with industry, you will have the opportunity to seek one-on-one advice from marketing experts at all stages of the program. This provides for an unmatched learning experience and a real competitive advantage in today’s contemporary business world.For upcoming events and information sessions relating to this degree and the University of Sydney Business School visit: sydney.edu.au/business/events.Please note that the tuition fee specified reflects a standard enrolment of 48 credit points/eight units per academic year (two semesters). If...
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Start date
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About this course
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Reviews
Subjects
- IT
- Marketing
- Project
- Credit
- Consulting
- School
- Business School
- Global
- International
- Skills and Training
- Industry
Course programme
The Master of Marketing requires the completion of 60 credit points, comprising:
- 48 credit points in core units of study, and
- a 12 credit point research project.
Core units of study
You complete the following:
- MKTG6201 Evaluating Marketing Performance,
- MKTG6202 Decision-Making and Research,
- MKTG6203 Innovative Marketing Strategies,
- MKTG6204 Contemporary Consumer Behaviour,
- MKTG6205 Marketing in the Global Economy,
- MKTG6206 The Regulatory Environment and Ethics,
- MKTG6207 Internal Marketing; and
- MKTG6208 Integrated Marketing Communications.
Research project
For the research project, candidates complete a Consulting Project within an Australian company or an International Consulting Project.
PROGRESSION GUIDE
Full-time example
Evaluating Marketing Performance MKTG6209
Marketing Consulting Project (Part 1)
OR MKTG6202
Decision-Making and Research MKTG6210
Marketing Consulting Project (Part 2)
OR MKTG6204
Contemporary Consumer Behaviour MKTG6203
Innovative Marketing Strategies MKTG6205
Marketing in the Global Economy MKTG6211
International Marketing Project (Part 1) MKTG6206
Regulatory Environment and Ethics MKTG6212
International Marketing Project (Part 2) MKTG6207
Internal Marketing MKTG6208
Integrated Marketing Communications 24 credit points 6 credit points 24 credit points 6 credit points
For further degree progression examples for part-time students and students commencing study in Semester two, please refer to the Business School (Postgraduate) Handbook.
- Graduate Certificate in Marketing
- Graduate Diploma in Marketing
Master of Marketing