Maximising Client Loyalty - A Psychological Approach

Based on decades of scientific research in organisations this course looks at maximising client loyalty through client care excellence.

Delivered by a Business Psychologist it provides a psychological approach to build on existing client care skills.

• Understanding human behaviour in the decision making process.
• Developing effective client relationships based on social psychology.
• The role of Emotional Intelligence in exceeding client expectations.
• Challenging presumptions of the relationship between client satisfaction and loyalty.
• Relationship marketing and loyalty development.
• Understanding what clients value and meeting their unsaid needs.
• Threats to client commitment and the psychological contract.