MBA - International Marketing

Master

In München (Germany) and Barcelona (Spain)

Price on request

Description

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Facilities

Location

Start date

Barcelona (Spain)
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Ganduxer 70, 08021

Start date

OctoberEnrolment now open
München (Germany)
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Theresienhöhe 28, 80339

Start date

Different dates availableEnrolment now open

About this course

Graduates leave this program with all the tools they need to be effective players in the field of international marketing

Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

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Subjects

  • Marketing
  • International
  • International Marketing
  • E-marketing
  • Advertising
  • Media
  • Business
  • Communication Skills
  • Management skills
  • Negotiation Skills

Course programme

TERM I
  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Industrial Visits and Guest Lectures

TERM II
  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Communication Skills (seminar)
  • Job Career Planning (seminar)
  • Industrial Visits and Guest Lectures

TERM III
  • International Marketing
  • Sales Management
  • Marketing Research
  • E-Marketing Strategies
  • Advertising & Media

MBA - International Marketing

Price on request