MBA Marketing

1.) Marketing is a Core Function and qualified marketing professionals play leading roles in businesses

Marketing is now one of the most central functions in all types of organisations, regardless of size, scope, location and industry. Every aspect of a successful business revolves around marketing.

2.) Marketing has become important in government organizations

There is an increasing understanding even among not-for-profit and public sector organizations of the importance of marketing. It has become a necessity for these organizations to employ Managers with a sound knowledge of Marketing.

3.) A highly recognised “MBA Marketing” qualification will prepare you for a successful career

· A career in marketing has become very popular because of the prospects of high financial rewards and interesting and stimulating challenges.

· Completing a globally recognized University of Wales MBA with a “Pathway in Marketing” will equip graduates with the necessary management and marketing knowledge and the skills that are required by employers.

Upon successful completion of the MBA Marketing Course you will have developed the knowledge and skills to:

• Integrate all aspects of management in strategic decision making
• develop and manage innovative marketing plans which will give your business competitive advantage
• adapt to different challenges in marketing
• appreciate international marketing issues and so develop,
• manage and co-ordinate international marketing strategies and operations
• develop and manage Integrated Marketing Communications programme/s

• Increasingly organizations are looking for leaders with a strong grounding in Marketing.
• The MBA Marketing Course provides graduates with opportunities to pursue careers in general management and/or in marketing within private, public and not-for-profit sector organizations.
• It is also possible to follow a very well-paid career within specialist marketing areas such as advertising or market research, public relations.
• This versatile course will enable successful candidates to start their own businesses in numerous different fields, i.e. Marketing consultancy, market research

COURSE CONTENT AND ASSESSMENT

The course contains nine modules in which there are seven compulsory modules, two optional modules and a project. The assessments are exams and coursework based. Students have to pass 9 modules plus the Dissertation to be awarded the MBA Marketing.

No Module Name Assessment
1 Managing Finance 1 Exam
2 Managing Markets 1 Coursework
3 Managing Information 1 Coursework
4 Managing People 1 Exam
5 Managing Operations 1 Exam
6 Managing Strategy 1 Coursework
7 Research Methods 1 Coursework
8 International Marketing 1 Exam
9 Marketing Commu- 1 Coursework
nications
10 Dissertation 15000-20000 words.

The course duration is 12 months of full-time study, which is divided into 4 terms with flexible start dates in January, April, July and October every year.

The year (12 months) is divided into 4 terms and students study 3 modules per term for the first 3 terms with the Dissertation in the final term.