Media Interview Training

Media Interview Training

Delegates learn how to:

· Remain calm and in control

· Deliver good and bad news

· Get a message across effectively

· Control media interviews, whether they are down the line, recorded or live on air

· Understand and manage the sound bite

· Avoid going off the point

· Choose what to wear and what to avoid wearing when on camera · Become a useful contact

COURSE CONTENT

PR and the Broadcast Media Understanding the common ground between the media and the public relations industry. How to identify clearly the boundaries where interests diverge. An overview of radio and television interview techniques. How each forum can be used to align your agenda with that of the interviewer.

Down-the-line and Radio Interviews Specially prepared scenarios teach delegates how to prepare for interviews and then to think on their feet during downthe- line interviews. Mistakes are made in private, where most can be learned from them.

The TV Interview An examination of the particular problems and power of the television interview, both live and recorded. Delegates role-play specially prepared scenarios to give a "live, on-site television interview". Performances are analysed by both the tutor and the group.

Bringing Them Back for More How to ensure that the media comes back for more. Building the discipline of learning from each performance and cultivating your contacts in the broadcast media.