Media skills PR training - Understanding the Media

Details:
 
Max number of participants: 6
Duration: 1 day
Available as: In-company course
 
Benefits
 
• Know what a journalist looks for in developing a story
• Develop a good telephone or written pitch to increase your chances of media coverage
• Build relationships with journalists to increase publicity
• Understand what to include and what to leave out when telling your story
• Gain greater control over how your key messages are represented in the media
 
What you will learn
 
What is the media
• The differing aspects of a media story
• Why developing a constructive rather than adversarial relationship with the media is vital
• The difference between print and broadcast media
 
Pitching to journalists
• What journalists expect from proposals
• What a proposal should consist of
• Recognising and developing a hook for a story
 
Written submissions – the good, the bad and the ugly
• What makes a good and bad press release
• Drafting a written submission so it will be of interest to a journalist/editor

Making a phone pitch
• Express an idea concisely on the phone and sell it to a journalist
• Understand the ‘rules of the game’ in conversations with journalists
• Be aware of your rights
• Know when an interview is not an interview
 
You and your message
• How to develop key messages
• Position yourself and your business succinctly to interest a journalist