Media Studies (Level 3) Diploma
Course
Distance
Description
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Type
Course
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Level
Intermediate
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Methodology
Distance Learning
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Class hours
200h
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Duration
12 Months
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Start date
Different dates available
Social media managers lead an organisation’s social media strategy in order to boost visibility and customer and client engagement. As a social media manager, you’ll manage an organisation’s online presence by developing and implementing their social media strategy. You’ll lead campaigns and projects across a range of social media channels, producing engaging content, analysing usage data, building client relationships and facilitating customer service. Social media strategies often integrate both organic (free content, such as posts, photos, videos, blogs and memes) and paid (advertising) strategies. Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies, the term social media account manager is often used.
Important information
Price for Emagister users: You are saving € 131 buying this course as a package.
You must have one of the following qualification levels to take this course: A Level, BTEC, HND or HNC, NVQ (Level 1-5), Bachelor's Degree, Professional Diploma, Masters, Ph.D
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About this course
In Media Studies, you'll dive into a comprehensive understanding of the media landscape. You'll explore the theories behind media influence, dissect different forms of media—print, broadcast, and digital—and scrutinize their impacts on society. This course delves into media production, teaching you how to craft compelling narratives, utilize various mediums effectively, and understand the production processes. Furthermore, you'll learn critical analysis skills, assessing media content for biases, ethical considerations, and cultural influences, providing a holistic view of the media's role in shaping opinions and beliefs.
Media Studies is ideal for aspiring media professionals, communication enthusiasts, and individuals intrigued by the dynamic world of media. It caters to students keen on understanding the complexities of media, its impact on society, and those aspiring to pursue careers in journalism, broadcasting, advertising, or public relations. Additionally, it suits individuals eager to explore the production and analysis facets of media content creation, offering insights for those passionate about storytelling, media ethics, and cultural influences in communication.
The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about Media Studies and would like to take part in a highly rewarding home study course. We believe that everyone should have the opportunity to expand their knowledge and study further, so we try to keep our entry requirements to a minimum.
NCFE Level 3 Diploma in Media Studies
All online textbooks, study guides, and learning aids designed for online learning. A full range of student services, including 12 months tutor access. Free Open Learning College branded promotional item when you enrol. A personalised award upon course completion with unlimited educational support. PDF or hardcopy certificate to show employers (employer has access to certificate validation). Life-time access to Xperience™ our innovative, interactive Student Hub. Life-time access to Career Hub our dedicated portal to support our students career aspirations. Learning for Life Pack Invitation to job fairs and career days for your faculty.
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Subjects
- New Media
- Media Studies
- Media
- Advertising
- History
Teachers and trainers (1)
Support Advisor
Support Advisor
Course programme
- In the UK, Media Studies as a distinct area emerged in the 1960s from the academic study of English, and from literary criticism more broadly. Media studies can partially be understood as a response to the ‘McCarthyist’paranoia of the influences of the mass media that was prevalent in the 1970s in the United States. In the UK, Mary Whitehouse’s right-wing National Viewers’ and Listeners’ Association was concerned at the growing ‘permissiveness’ of broadcasting, and in the US a number of pressure groups have campaigned against the supposed corrupting influence of popular media – in particular on children. This first module of the diploma explores the definitions we use in media studies. How the concept of the media came into being and how it subsequently evolved into what we now term ‘new media’. We consider questions such as; Has the philosophy really changed or has the technology just made original concepts smarter? The unit will examine the influences on media and how these have changed over the last 30 years. We will examine current trends and consider how media concepts will continue to evolve over the next 10 years.
Module 2: Media Ethics
- In the second module of the diploma we consider Media ethics. Media ethics is the sphere of ethics that deals with the particular ethical principles and standards of media worldwide. In this diploma we consider ethical dilemmas and other such questions raised by the rise of mass media. One important subsection of media ethics that we shall also consider is journalism ethics. In this module we explore questions of ethics that regard to print and electronic media content, community standards, media censorship, media bias (in the U.S., ‘liberal’ vs. ‘conservative’ bias), propaganda, and related issues as viewed from the standpoint of ethics. Media ethics also deals with the relationship between media and media economics; the deregulation of the media, concentration of media ownership, FCC regulations in the U.S., media trade unions and labour issues, and other such worldwide regulating bodies, citizen media, (low power FM, community radio) – all have ethical implications.
Module 3: Media and Television
- In the third module of the diploma we explore the role of Media and the technology of television. This module explores the impact in other countries and how television is used to support media and corporate objectives. In particular, we consider the relationship between this form of Media, its technology and young audiences. Not only are young audiences strong in numbers, they also exert enormous economic influence within the family – a fact that is not lost on the marketing and advertising industries. Once an ignored demographic for advertisers, today’s young people have become the most marketed-to generation in history, thanks to their spending power and their future clout as adult consumers.
Module 4: Audio Production
- In the fourth module of this diploma we explore the area of Audio Production.
Module 5: Photography and Typography
- By the halfway stage in this diploma, learners will have acquired a more sophisticated and refined understanding of Media Studies. We continue to build upon this in our analytical approach to typographic form and design. This is an important and often overlooked aspect of Media Studies, and a prime consideration for those wishing to get their message across.
Module 6: Mass Communication
- In this sixth module of the diploma, we explore Mass Communication. “Mass communication” is often used loosely to refer to the distribution of entertainment, arts, information, and messages by television, radio, newspapers, magazines, movies, recorded music, and associated media. The term “mass communication” is a term used in a variety of ways which, despite the potential for confusion, are usually clear from the context.
Module 7: Journalism
- In the seventh module of the diploma, we consider Journalism as a discipline. Journalism is a discipline of collecting, analysing, verifying, and presenting information regarding current events, issues and people. We explore the relationship between the Media and the News. News-oriented journalism is sometimes described as the “first rough draft of history” (attributed to Phil Graham). Journalists often record important events first, producing news articles on short deadlines. While under pressure to be first with their stories, news media organizations usually edit and proofread their reports prior to publication, adhering to each organisation’s standards of accuracy, quality and style. Many news organisations claim proud traditions of holding government officials and institutions accountable to the public, while media critics have raised questions about holding the press itself to account.
Module 8: New Media Development
- In the eighth module of the diploma we consider New Media Development. New Media is a relatively new field of study that has developed around changing cultural practices. The computer plays a central role as the medium for production, storage and distribution of New Media. New Media studies reflect on the social and ideological impact of the personal computer, computer networks, digital mobile devices, ubiquitous computing and virtual reality.
Module 9: Media and Web Design
- In this penultimate module of the diploma, we explore Media and Web Design. This module examines the importance of website development and the use of websites in media development.
Module 10: Global Media
- In the final module of this diploma we explore the role of the Media across the Globe. Globalisation is one of the most potent concepts informing academic debates across many disciplines on the threshold of the 21st century. Issues of communication, culture and media lie close to the heart of this contested concept which variously refers to the collapse of time and space as obstacles to human activity, to processes of economic and cultural expansion, to the undermining of the nation state as a critical building block for any transnational activity, to parallel tendencies towards both uniformity and fragmentation
Additional information
Career opportunities: Media Researcher Advertising Media Buyer Advertising Media Planner
Media Studies (Level 3) Diploma