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Media Training for SMEs

in Alpha Training (England)

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Course objectives:

Building a strong customer base is even more important for the small/medium sized enterprise and by providing a clear and consistent message, you build customer loyalty. One of the most effective methods for creating and broadcasting your message is through the media.

Alpha Training

Started in 1987, Alpha Training is a professional training company based in London. We offer Information Technology training on desktop products from Microsoft, Adobe and others, and also on bespok...

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Classes
Suitability This one day course is designed to prepare key people within your company to engage with the media.
Course objectives Building a strong customer base is even more important for the small/medium sized enterprise and by providing a clear and consistent message, you build customer loyalty. One of the most effective methods for creating and broadcasting your message is through the media.
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Course programme

Media Training for SMEs

Media Training for SMEs



With a strong marketing communications plan in place you can expect to attract increased media attention. This will hopefully lead to engaging directly with journalists to provide quotes, in-depth information or market viewpoints.
Many people treat the media with a healthy mix of scepticism and fear but the reality is, the media are people too. Understanding how the media works and in particularly how journalists work, can remove the fear that talking to the media may present.
 
Course contents:

A typical agenda will cover:
Why is the media important?
How the media handles information
Defamatory and Libel Law
Meeting the media's expectations
What not to do
Practical interviewing techniques
Common pitfalls and how to avoid them
Preparing for an interview
Mock interviews with group feedback
 
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On Alpha Training

Provider description
Started in 1987, Alpha Training is a professional training company based in London.

We offer Information Technology training on desktop products from Microsoft, Adobe and others, and also on bespoke products.

We deliver Business Skills courses in the areas of Management and Leadership, Personal Effectiveness, Secretarial and Support.

And we supply Health and Safety training such as Health and Safety Awareness, Moving and Handling and First Aid at Work.

We provide trainers/facilitators for ad-hoc learning events and training days, or for rollouts of new systems or procedures.

We deliver onsite training at clients premises anywhere in the UK, and arrange offsite training at suitable locations.

Our clients include private and public sector organisations including the BBC, Central Government, the Met Police and the NHS.
Advantages of studying with Alpha Training
As well as offering pre-designed courses we can customise training solutions to meet your specific business needs. We are committed to providing the highest quality training and client service. Our team of highly experienced trainers have in-depth subject knowledge and proven training skills. Our courses are designed to help you perform to your maximum potential.
Course provider history
Alpha Training was established in January 1987 by Anne Harkness. The company started by providing professional IT training services, supported by a team of highly skilled course administrators and experienced associate IT skills trainers. We deliver instructor led training on desktop applications such as Microsoft and Adobe, on document management systems, and on bespoke software.
Specialises in
Information Technology training on desktop products from Microsoft, Adobe, web technologies , and also on bespoke software and systems. Business Skills courses in the areas of Management and Leadership, Personal Effectiveness, Secretarial and Support, HR and Training, PR and Marketing. Health and Safety training such as Health and Safety Awareness, Moving and Handling and First Aid at Work.

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