Messaging & Working With the Media

While studying the course ‘Messaging & Working With the Media’, understudy will come to learn about the following topics: 1.Upsides and downsides of attracting media attention, 2.What reporters are looking for in a story, 3.Video-based promotional material gives you an advantage, 4.Too much information is a bad thing, 5.Choose the best media outlets, 6.How to pick a reporter, columnist or editor & how to contact them, 7.Dress the part, 8.The importance of “people” stories, 9.The importance of having a website to refer to, 10.The message needs to fit the length of the interview, 11.Why a press release should be event oriented, 12.The difference between advertising & interview messaging, 13.Do you need a public relations specialist? 14.5 things a startup can do to improve its media relations, 15.Keep it simple! With these topics and subjects and our delivery method, you will be able to understand and fulfil your position’s responsibilities. We deliver our courses with an online methodology in order to adapt ourselves to busy and professional lifestyles. Combine your professional life, your work, your personal time with this distance-learning course. If you have any doubts, do not hesitate to ask for more information through Emagister’s website.