Mobile Apps - Commissioning, Developing And Marketing

A course for editorial and marketing managers who are looking to offer mobile apps across all platforms.

Mobile strategies that will work for your publication, business, brand or organisation. Includes:

- Overview of the mobile market and devices
- How to develop an effective mobile plan – paid for or free app?
- Selecting the right developer resource, both internal and external
- Writing a specification, wireframes and project schedule
- Targeting the right app stores, and how to set them up
- Avoiding submission and publishing problems
- How to ensure a successful app launch
- Using social media and mobile SEO to drive traffic to your website app
- Monitoring, evolving and updating your app
- ROI — examples of successful applications