Mobile Marketing

Course

Online

£ 149.49 VAT inc.

*Indicative price

Original amount in USD:

$ 189

Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Duration

    Flexible

  • Start date

    Different dates available

Mobile is transforming digital marketing in a big way. Learn to market your business through SMS, QR Codes, Mobile Ads, etc.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

With this mobile marketing program learn how you can market your business through SMS, QR Codes, Mobile Ads, etc.
You can evaluate whether to choose Text Based Ads or Standard Banners or Rich Media Ads, to succeed in the competitive marketing world, by implementing the best practices.
Know how best to market and distribute you app in the current ecosystem using Google AdWords.
Know the various business models to monetize your mobile presence.
Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.

Small-to-medium sized business
Anyone keen on mobile ecosystems
E-Com Retailers
Aspiring Mobile Marketing Professionals
Local Entrepreneurs
Marketing Professionals
BBA/MBA Students

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Reviews

Subjects

  • Media
  • Install
  • Web
  • Marketing
  • SMS
  • Advertising
  • Mobile Marketing
  • Web analytics
  • Optimization
  • App Marketing
  • Mobile Advertising
  • SMS Marketing
  • Hotspot Marketing
  • Usability & Building
  • App Monetization

Teachers and trainers (1)

Name Name

Name Name

Teacher

Course programme

Introduction : Why is Mobile Marketing ( MM) critical for success
  • The Indian Mobile Movement
  • Usage of Mobile, its unique strengths
  • Mobile Media consumption
Leveraging key Mobile Display Marketing Tools ( Part 1)
  • Opportunities in mobile marketing
  • What is display advertising
  • Display advertising ecosystem
  • Display Advertising Cost
  • Measure of success rich media
  • Measure of success videos
  • Creative best practices for display ads on mobile
Leveraging key Mobile Marketing Tools ( Part 2)
  • Introduction to Mobile Ads on Google Network
  • Overview of Mobile Ads on
  • Google Adwords Google Display Network for Mobile Apps
  • Ad Extensions for Mobile Apps
  • Mobile Social
Integrating Real World & Mobile
  • Introduction : Integrating Real World & Mobile
  • QR Code Promotion
  • Augmented Reality
  • Missed Call Format
  • IVRS in Cloud
  • SMS Marketing
  • SMS measure of success
  • Hotspot Marketing : Bluetooth (BLE), NFC
Usability & Building Your Mobile Presence
  • Importance and relevance of mobile presence
  • What is the User Interface?
  • What is the User Experience?
  • Why is Mobile web presence critical for success
  • Mobile Web UI: Best Practices
  • Mobile Web Analytics
  • Mobile Search Optimization
  • Ecosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile Web
  • Mobile Apps: UI / UX Frameworks
  • Mobile App : Best Practices
App Marketing , Organic downloads
  • Building your App Store Presence
  • Alternative App Stores
  • Why is ASO important
  • App Store Optimization (ASO)
  • Application of ASO
App Marketing , Building engagement and Metric
  • App Metric that matter
  • Calculating Estimated Cost per Install (eCPI) and other media buying metric
  • Set up Analytics for Mobile App
  • Create app engagement through Push notifications
  • Create app engagement through in app advertising
  • Improve Ratings & Reviews
  • Leveraging Press & Blogs
  • Need for independent App Install Tracking
  • App Deeplinking
  • App Indexing
  • Profiling Mobile App Users
App Marketing Paid Media - Part 2
  • Channels for Driving Mobile App downloads
  • Facebook mobile ad installs
  • Best Practices App Install Creatives
  • Optimizing App Install Campaigns
  • Managing Placement Ads for Mobile
  • Bidding Strategy for Mobile App installs
  • Setting conversion tracking
  • Tracking Mobile App conversions
App Monetization
  • Overview of App Business Models
  • Approaches to Monetize Apps
  • Advertising based Monetization
  • Freemium models with In-App Purchases( IAP)
  • Subscription based Services
  • Finding the Right Ad Monetization strategy
Trends in Mobile Advertising
  • Trends in Mobile Advertising

Additional information

BENEFITS

Learn to integrate mobile into your overall marketing strategy. Understand the future trends in Mobile Marketing. Know how best to market and distribute you app in the current ecosystem using Google AdWords. Find opportunities as Mobile Marketing Managers, Business Development Managers, Product Marketing Managers etc. The average salary for a Mobile Marketing professional vary between 2-16 lakhs INR per annum.

Mobile Marketing

£ 149.49 VAT inc.

*Indicative price

Original amount in USD:

$ 189