Mobile Marketing
Course
Online
*Indicative price
Original amount in USD:
$ 189
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Duration
Flexible
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Start date
Different dates available
Mobile is transforming digital marketing in a big way. Learn to market your business through SMS, QR Codes, Mobile Ads, etc.
Facilities
Location
Start date
Start date
About this course
With this mobile marketing program learn how you can market your business through SMS, QR Codes, Mobile Ads, etc.
You can evaluate whether to choose Text Based Ads or Standard Banners or Rich Media Ads, to succeed in the competitive marketing world, by implementing the best practices.
Know how best to market and distribute you app in the current ecosystem using Google AdWords.
Know the various business models to monetize your mobile presence.
Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.
Small-to-medium sized business
Anyone keen on mobile ecosystems
E-Com Retailers
Aspiring Mobile Marketing Professionals
Local Entrepreneurs
Marketing Professionals
BBA/MBA Students
Reviews
Subjects
- Media
- Install
- Web
- Marketing
- SMS
- Advertising
- Mobile Marketing
- Web analytics
- Optimization
- App Marketing
- Mobile Advertising
- SMS Marketing
- Hotspot Marketing
- Usability & Building
- App Monetization
Teachers and trainers (1)
Name Name
Teacher
Course programme
- The Indian Mobile Movement
- Usage of Mobile, its unique strengths
- Mobile Media consumption
- Opportunities in mobile marketing
- What is display advertising
- Display advertising ecosystem
- Display Advertising Cost
- Measure of success rich media
- Measure of success videos
- Creative best practices for display ads on mobile
- Introduction to Mobile Ads on Google Network
- Overview of Mobile Ads on
- Google Adwords Google Display Network for Mobile Apps
- Ad Extensions for Mobile Apps
- Mobile Social
- Introduction : Integrating Real World & Mobile
- QR Code Promotion
- Augmented Reality
- Missed Call Format
- IVRS in Cloud
- SMS Marketing
- SMS measure of success
- Hotspot Marketing : Bluetooth (BLE), NFC
- Importance and relevance of mobile presence
- What is the User Interface?
- What is the User Experience?
- Why is Mobile web presence critical for success
- Mobile Web UI: Best Practices
- Mobile Web Analytics
- Mobile Search Optimization
- Ecosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile Web
- Mobile Apps: UI / UX Frameworks
- Mobile App : Best Practices
- Building your App Store Presence
- Alternative App Stores
- Why is ASO important
- App Store Optimization (ASO)
- Application of ASO
- App Metric that matter
- Calculating Estimated Cost per Install (eCPI) and other media buying metric
- Set up Analytics for Mobile App
- Create app engagement through Push notifications
- Create app engagement through in app advertising
- Improve Ratings & Reviews
- Leveraging Press & Blogs
- Need for independent App Install Tracking
- App Deeplinking
- App Indexing
- Profiling Mobile App Users
- Channels for Driving Mobile App downloads
- Facebook mobile ad installs
- Best Practices App Install Creatives
- Optimizing App Install Campaigns
- Managing Placement Ads for Mobile
- Bidding Strategy for Mobile App installs
- Setting conversion tracking
- Tracking Mobile App conversions
- Overview of App Business Models
- Approaches to Monetize Apps
- Advertising based Monetization
- Freemium models with In-App Purchases( IAP)
- Subscription based Services
- Finding the Right Ad Monetization strategy
- Trends in Mobile Advertising
Additional information
Learn to integrate mobile into your overall marketing strategy. Understand the future trends in Mobile Marketing. Know how best to market and distribute you app in the current ecosystem using Google AdWords. Find opportunities as Mobile Marketing Managers, Business Development Managers, Product Marketing Managers etc. The average salary for a Mobile Marketing professional vary between 2-16 lakhs INR per annum.
Mobile Marketing
*Indicative price
Original amount in USD:
$ 189