MSc Business Management (Marketing and Sales)

Sharing much of its content with the MSc Global Online Business Management, this course offers you the opportunity to pursue a specialism in marketing and sales, opening doors to increased career opportunities at postgraduate level. You’ll gain a sound theoretical grounding in business and management theory with a focus on marketing and sales and stimulate an enquiring, analytical approach to several subject areas. This will widen the application of your business management skills to include a range of career routes. You’ll develop competencies in innovative and creative problem solving, critical thinking and strategic reasoning, and apply these skills to your studies of business issues. This course is ideally suited to individuals who intend to balance their personal and professional commitments with their studies. This is a fully online course that will build on your existing experience and knowledge and enhance it with contemporary business theory, giving you the expertise you need to take on senior roles. Our online learning environment uses materials created especially for the course by our module leaders. Your learning experience will be enriched through online discussions that supplement the written materials, as well as case study analyses from diverse sectors and articles from leading academics and practicing professionals. You’ll be able to study at a pace which best suits your individual needs. However normally we would expect you to complete the course within to months. With the support and guidance of our academic staff you’ll develop a bespoke programme of study that best suits you. You’ll learn through a combination of self-directed independent online learning materials, online discussion topics and independent study. Subjects include Sustaining Organisational Performance Global Economic Environment and Marketing Organisational Change and Management Leadership, Strategy and Innovation Global Marketing International Sales Management Research Methods Dissertation Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.