MSc International Marketing with Tourism and Events

Postgraduate

In Edinburgh

Price on request

Description

  • Type

    Postgraduate

  • Location

    Edinburgh (Scotland)

  • Duration

    1 Year

Course introduction: International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment. The MSc International Marketing with Tourism and Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management. This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France. This international experience will enhance your career prospects on completion of the course.

Facilities

Location

Start date

Edinburgh (Midlothian/Edinburghshire)
See map
Craiglockhart Campus, EH14 1DJ

Start date

On request

About this course

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above.  We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.  If English is not your first language, it is usually required that you sit an English language test in order to gain entry onto our postgraduate programmes.  This course requires the standard IELTS 6.0 with no individual component score of less than 5.5 or...

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Subjects

  • Management
  • Event Management
  • Marketing
  • International Marketing
  • International
  • Global
  • Tourism
  • IT Management

Course programme

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans. You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods. You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply. Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships. This is a one year full-time course starting in September and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Subjects include Principles and Practice of Marketing Tourism Concepts and Issues Intercultural Business Communication Strategic Brand Management Global Marketing Research Methods Dissertation Plus one module from Case Studies in International Tourism International Festival and Event Management Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.

Additional information

This course will give you excellent career prospects in marketing including at management level. The experience of studying marketing abroad and specialising in tourism and events can open up many more marketing career options to you around the world.

MSc International Marketing with Tourism and Events

Price on request