MSc Tourism Marketing

You’ll develop organisational and business skills that focus on the marketing aspects and implications of tourism. Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences. You’ll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods. This is full-time course and is split up into three trimesters. You can choose start in September or January. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Subjects include Managing Heritage Tourism Tourism Marketing Direct and Digital Marketing Experience Design and Management Two options Research Methods Dissertation Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.