Music Industry Management and Marketing: Advanced Diploma

Music Industry Management and Marketing: Advanced Diploma

Course Description
This award is ideal for many individuals: those seeking to upgrade their knowledge of the music industry; those wishing to add another dimension to qualifications already gained; those interested in the music industry who would like a qualification. The course is designed to provide and develop knowledge and a range of key management skills essential for employment in the music industry. This is an interesting course which covers all the major facets of the music industry at a higher level. The Advanced Diploma Music Industry Management and Marketing course is at level 9 of the Scottish Credit and Qualifications Framework (SCQF); this means it sits above HND level and is on par with third year of a degree. All applicants will be required to give a presentation (topic will be given in advance) before being interviewed.

Preferred Entry Requirements
By interview and presentation (see above). Applicants are expected to have prior qualifications to degree level (or at least HND level) in any discipline, and should be able to demonstrate a continuing interest in the music industry. Work experience will also be considered.

Course Duration
Course Duration: 1 academic year
Start Date: Aug-09
End Date: Jun-10
Hours per week: 15 hours

Course Content
Music Industry Law; Music Publishing; Development and Structure of the Music Industry; Music Industry Marketing and Product Management; Touring a Music Industry Act; Music Industry Placement; Artist and Repertoire (A&R); Role of the Media in Music Industry, Promotional Principles, Music Industry and the Internet, Behavioural Aspects of Marketing.

Progression
Successful completion of the Advanced Diploma will allow candidates to seek employment in many branches of the Music Industry.