Music Marketing & Promotion

Course content - 2017 entry

• Year 1
• Year 2
• Year 3

In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

• Introduction to Music Promotion and Marketing

  You'll explore records, songs, concerts, websites, apps, brand and personal promotion.
  

• Music History and Popular Culture

  You'll study music history and wider cultural influences in art, literature, politics and cinema from 1900-present day.
  

• Digital and Broadcast Media

  You'll set up blogs, writing for digital media, learning how to make radio and TV programmes, and acquiring skills in relevant software like Adobe Audition and Premium.
  

• Theories of Music and Media Production

  Introduces key concepts and critical debates in popular music studies and media theory. In this unit you will develop your musical language and appreciation of how our experience of everyday life is mediated through sound.

The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

• Music, Media and Industry

  You'll learn how to write features, album and gig reviews, plus radio podcasts and work for The Wave course blog.
  

• Music and Corporate Brand Management

  You'll examine brand promotion, developing skills with artwork and graphic design, live photography, fashion styling and journalism.
  

• Tour Management and the Live Industry

  You'll gain hands-on experience with live promotion and tour management in a vital sector of the music industry.

• Culture, Music and Identity

  You'll focus on the consumption of popular music and the broader context of media industries. You will analyse critical work on music and society, subcultures, fans and stars, as well as media discourses across journalism, film, TV, advertising and digital platforms.

• Study Abroad (optional)

  You'll have the option to study one semester abroad; we have host universities in Canada, New York, Australia and the Far East.

The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

• Market Research, Trends and Insights

  You'll study trend forecasting and market research

• Music Entrepreneurship and Enterprise

  This unit covers music business enterprise, starting up and running a music company

• Dissertation

  You'll undertake a dissertation that's mainly theoretical and analytical, or combined with practical case study research

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules