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Natural Search Engine Optimisation

in Atracks Ltd (England)

Classes Course

Place:

Ringwood

Price:

£395 + VAT Special offers 

Duration:

1 Day

Start:

28/01/2009 calendar
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Requirements:

The ability and authority to update a website - this can be using a content management systems or directly ... see more

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Course objectives:

Provide understanding of how to develop long term natural rankings in search engines such as Google. The emphasis is on understanding what search engines are looking for so that sites' rankings will not be vulnerable to changes in search engine algorithms.

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Classes in Ringwood where
Students per class 40
Suitability Webmasters, Web agency personnel responsible for building or marketing sites
Course objectives Provide understanding of how to develop long term natural rankings in search engines such as Google. The emphasis is on understanding what search engines are looking for so that sites' rankings will not be vulnerable to changes in search engine algorithms.
Requirements
The ability and authority to update a website - this can be using a content management systems or directly through FTP access. A basic knowledge of HTML is useful but not essential.
Price £395 + VAT
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Course programme

Natural Search Engine Optimisation
Natural Search Engine Optimisation

  • The difference between search engines and directories.
  • Keyword research - this underpins everything else.  We look at the tools available to help and also how to use keyword research to determine which keywords to target
  • Linking - external linking is vital but internal linking is also important and often undervalued
  • Content for readers and spiders - how do search engines look at content and match it against a search query?   Latent semantic indexing is the technology used but what does it mean when we sit down to write web copy?
  • On page optimisation - this used to be a much bigger component than it now is but still getting it right is an important factor in achieving good rankings and one that is relatively easy to get right.
  • A closer look at Google - sitemaps and Webmaster Tools, a useful suite of tools that provides an insight into how Google sees your site
  • Geotargeting - the web offers the opportunity for your site to be seen throughout the world but achieving such exposure is not automatic
  • Spam - search engines must protect themselves from those who wish to cheat and achieve rankings that their sites do not merit.  The filters used to catch the guilty are not perfect and can - and do - catch the innocent.  Knowing what not to do is important in order to avoid the spam filters.
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Venues and dates



Where Ringwood, The Buckman Building, 43 Southampton Road
When Start: 28/01/2009 Finish: 28/01/2009 See calendar
 
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On Atracks Ltd

Provider description
Natural search engine optimisation (SEO), pay per click (PPC) and web analytics training. Small groups (max 6) and interactive with all topics explained and then discussed in the context of students' own websites.

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