Successful negotiating techniques
OverviewIf there is one skill which improves performance more than
any other, it is the ability to negotiate. Not simply to negotiate prices
with customers or suppliers, but to negotiate away problems with
colleagues, to create and pursue business opportunities and to establish
value-added relationships. This programme covers these issues and can be
run at basic, advanced or masterclass level.
FormatAn inter-active, two-day course with a strong emphasis on
practical exercises. If required, a one-day version of this programme can
be provided instead, although the learning would be significantly
diminished without the exercises.
Special featuresOne of the
benefits of a tailor-made programme is that we can build the programme,
case studies and exercises around real situations facing your
organisation. This degree of customisation helps participants to see much
more easily how the key points from the programme can be applied to their
situation.
The course outline below is an example of the type of
programme we can construct and deliver. The content, duration, objectives
and material used can all be tailored to suit your specific needs.
Advanced and masterclass programmes in negotiation skills are also
available.
A particular feature of this programme is that we recommend
that all participants complete a self-analysis questionnaire ahead of the
course. The trainer will collate the results, in confidence, using his own
software tools.
The expert trainerEric is a highly experienced
and very popular management consultant, trainer and business coach
specialising in procurement and related subjects such as negotiating
skills. He has held director-level positions in Dunlop, the NHS and Diageo
and his consultancy practice has taken him to clients in Europe, North
America, the Middle East, China and Africa. Over the last twenty years he
has developed and managed a range of training courses for some of the best
known companies in the world, including IBM, Norwich Union, Mercedes Benz,
Nokia, Shell, Tesco and BUPA. His practical experience encompasses the
entire procurement field, including commercial awareness, negotiating,
contract and supplier management, business strategy, e-commerce and
outsourcing.
Course outline
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Characteristics of effective negotiators
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Common negotiating errors
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Typical buyer negotiating habits ... and how they are dealt with
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Secrets of success
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Anatomy of an accomplished negotiator
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Self-analysis
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Understanding the data
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The profile of the typical purchasing negotiator and the
accomplished negotiator
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Interpreting the information
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Prioritising results
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Dealing with imbalances of power in negotiation
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Forms and sources of power
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Dealing with monopoly sources of supply and suppliers' markets
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Creating a BATNA
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Neutralising power
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Overcoming resistance and difficult personalities
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The CPC concept
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Lessons from behavioural analysis
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The concept of Emotional Intelligence - and how to use it
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Dealing with difficult people - from suppliers and your own
organisation
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Negotiating tricks and traps - and how to deal with them
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The top ten dirty tricks
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Neutralising approaches
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How sales people are trained to negotiate
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Planning negotiations with limited time available
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Planning essentials
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Being unprepared - how to make it look good
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Using limited time to advantage
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Managing team negotiations
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Managing non-purchasing colleagues in the negotiating team
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Creating a unified approach
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Identifying team roles for difficult circumstances
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Staying in control
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Control techniques
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Avoiding dominance
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Dealing with control 'freaks'
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The negotiation rehearsal
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Planning for a real forthcoming negotiation
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Understanding the alternative approaches possible
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Rehearsing the negotiation